Gallery Street Launches Masterpiece Giclée™ Prints A Masterpiece Deserves Masterpiece Giclées

ATLANTA, GA August 18, 2004 -- Gallery Street, LLC, announced today the launch of Masterpiece Giclée™ Prints. This introduction is significant for artists, designers and art buyers. Giclée prints are museum quality reproductions of original art. Gallery Street has developed a unique high-resolution digital image capture system and printing process, which ensures the integrity of the original artwork through an exact color matching technique.

Giclée (pronounced "jhee-klay") is a French term "to spray." Giclée printing is a state of the art printing process that combines art and technology to produce images with more detail than any other form of art reproduction. Giclée prints have been well received by both the artist and art communities. This printing process, alone, is an art form by itself. The reproductions are rich in color saturation preserving every original nuance.

"At Gallery Street, we pride ourselves on our unique color matching process which allows us to produce the highest quality reproductions," commented Marc Leftoff, President and Master Printer of Gallery Street. "Inspired by years of digital imaging experience and a love of technology, we are able to create giclée prints which are so true to the original that many artists can't tell the original from our reproductions. That's why we've coined the term ‘Masterpiece Giclée™.' We are the best at what we do."

"The color matching at Gallery Street is so accurate, they are able to match every color in Ford's palette," explained Christi Smith, manager of the Ford Smith Gallery in Roswell, Georgia. "The quality level is exceptional – it can be hard to discern the print from the original."

The Precision Image Capture System (PICS) developed by Gallery Street picks up every nuance of the original artwork – color, texture, even the finest brushstrokes. The company has also removed the film step involved in many traditional print methods by going directly to computers. With the digital capture system, Gallery Street maintains first generation archives assuring original quality and color vibrancy. Because of their pure digital workflow, Gallery Street has the ability to print one or one hundred giclées with out many of the standard set up fees. Customers can order Masterpiece Giclée™ Prints on their choice of archival heavy weight watercolor paper or luxurious artist's grade canvas.

Using the most advanced pigment ink technology, Masterpiece Giclée™ prints have a lifespan of up to 120 years without any visible signs of fading. Gallery Street is proud to offer their own specially formulated varnish, Masterpiece Giclée Glaze™. Providing both UV and abrasion protection, Masterpiece Giclée Glaze™, is the perfect finish for canvas and fine art papers. This environmentally friendly, water based finish is available in both glossy and satin, and provides the highest level of UV fade resistance and surface protection available today. It also enhances colors and adds "pop" to every Masterpiece Giclée™ print.

Giclée printing gives the artist more control of their work. Artists are able to leverage their work, by selling both the original and limited edition gicleé prints. At Gallery Street,artists can request small quantities – in a short turn-around time and at an affordable price.

"Gallery Street's quality of printing is top-notch. I use a lot of texture in my original paintings, which makes them somewhat three-dimensional. In the Gallery Street reproductions, you can see every brush stroke and every ridge of texture. It is like looking at the original painting. I am very impressed by the continued high quality of the products that they produce," stated Laura Bowman, noted artist.

About Gallery Street
Based in Atlanta, Georgia, family owned and operated, Gallery Street helps customers beautify their world with fine art. The company offers high-resolution giclée printing to the art community and a unique line of décor products to interior designers, art consultants and art enthusiasts. Gallery Street can be found on the web at www.gallerystreet.com

Company Contact:
Amy Leftoff
Gallery Street, LLC
770-457-7034 ext. 22
www.gallerystreet.com
amy@gallerystreet.com




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